If you ask, I will send you a list of successful online businesses (just write to my address: [email protected] and write: list of successful online businesses in the subject field)..
However, it is a fact that customers like to hold the things they buy, show them to their friends, and brag about them. This can also be solved if you connect the digital product with a physical product. Let's say you send it on a data carrier, on a USB drive (This is a good solution, but the business is not completely online anymore and it also means postage costs, a more expensive solution).
You don't have to put every digital product on a data carrier. There are digital products that the customer can be proud of even if they only receive them in digital form. Such are internet programs, apps, website templates, and infographics. Making and selling them can be the basis of excellent online businesses.
A characteristic of online businesses is that they can be made niche. Almost all online businesses are aimed at a wide range of people, almost everyone. But such online businesses are difficult to run. Another problem is that there is a lot of competition in the market for such online businesses. But it is possible to design online businesses in such a way that they only appeal to a narrower target group, and have a niche character. For example, dating sites. Dating sites are very good online businesses of a digital nature, as there is no need for a physical appearance and it cannot be made into a real thing, although some dating sites have tried this by giving members who log into the dating system a membership card, thereby making the "product" of the online dating business tangible. got But the members of the dating systems prefer to preserve their anonymity and do not willingly give it up even for a flashy card.
One of the characteristics of dating systems based on online businesses is that they can appeal to everyone. Still, it is better to give it a niche character, because it is easier to address the members of the niche market and the competition is smaller. The target group of the niche market is also more willing to visit such a site than a site for everyone. People thus feel that the dating system is not for everyone, but that this is the dating site that is right for them. An online business can get a niche character by narrowing down the target market.
It can be narrowed so that the target market only includes members of one nationality, members of one area of interest (for example, movie lovers, sports lovers, book lovers), members of one occupation (for example, doctors, teachers, craftsmen), or members living in one country or a smaller area. But the target market of an online dating business can be narrowed down according to other factors as well. Online dating takes on a niche character if its target market is limited to the disabled, people suffering from the same disease, vegetarians or, say, singles, those raising their children alone, or, say, those interested in the same sex. But the online dating system takes on a niche character even if its target market is, say, married people. (This is not so ethical because it promotes divorce, but statistics show that many people are interested in such a dating system, both among men and women).
Regarding the niche nature of online businesses, I took online dating systems as an example, because online dating is one of the four Internet sites that attract the most visitors. So the online dating system is ideal for those who want to build an online business. When narrowing the target market of online dating systems, you only need to be careful not to reduce the target market of the online business too small. If the target market is too small, it does not provide enough potential members for an online dating system. It is also worth thinking about how much money the members of the target market have and how much they are willing to pay in the form of membership fees. The income of your online business depends directly on this factor. That is, how much you can earn. For example, you need to think hard if you want to start an online dating system for the unemployed. What will they pay you for? With your online business, target the wealthier groups.
However, online businesses can be not only niche but also startups. Most online businesses are startups in nature without the online business owner being involved. Most online businesses can be started small but can be gradually increased, and the online business market is the whole world from the start unless we have narrowed down the geographic location of the target market. Let'ay we wanted to give our online dating site a niche character and decided that its members could only be citizens of Daytona Beach, our online dating system will be niche, but it will hardly become a global company. However, if we have defined the target market of our online dating service as widowed people between the ages of 50 and 60, our online dating service will be niche, but since its target market is people living all over the world, the online business will also be a startup.
If you ask, I will send you a list of successful online businesses (just write to my address: [email protected] and write: a list of successful online businesses the subject field).