It’s a truth well established that cricket is the beating heart of Indian sport. From gully cricket to the World Cup, cricket is almost a way of life. For decades, cricket enthusiasts have gone to great lengths to obtain memorabilia of the sport they hold close to their hearts.
Bats, balls, and jerseys signed by cricketing legends hold a place of honor in the homes. These memorabilia, always in great demand, have also been sold and auctioned off for whopping amounts!
But not everyone has the opportunity to obtain autographed mementos, do they? But over time, cricket collectibles have evolved keeping fresh the thrill of the chase.
A Little Something for Younger Fans
Trading cards are all the rage when you’re young. Cricket trading cards are no exception. Even young children can be seen enthusiastically trading player cards for ones they do not have. Cricket Attax, for instance, was a major trend in the earlier years of the IPL with children hauling in card after card as collectibles, and of course, for more points!
Moving to the Digital Age
Making collecting easier and more fun, cricket NFT trading platforms have been introducing cricket NFTs for a few years now, endorsed by star cricketers, too! These Non-Fungible Tokens represent unique moments and digital assets and grant tradable ownership to buyers. Holders of NFTs often go on to sell them on secondary marketplaces for incredible profits. These collectibles are quickly catching on with cricket game NFTs being the next new thing.
Yup, that’s right; cricket games are based on NFTs! These games make use of blockchain technology through which players can buy NFTs, use them to up their game, and later sell them to other buyers. Apart from being a key part of the development of the metaverse, these play-to-earn games are a source of income for many. And of course, the immersive experience is a solid plus!
On that note
Cricket NFT collectibles and games are changing the face of cricket, gaming, and the internet, all for the better. They help enthusiasts feel closer to the game and raise the bar for pioneering technology.
How does it help?
One of the most obvious advantages of blockchain in marketing is its decentralization. Every transaction becomes transparent, letting consumers know if brands are walking the talk, especially when it comes to the veracity of a product’s source. Apart from this, NFTs are a particularly fun and creative way of engaging the audience and amassing a dedicated user base. Brands like Taco Bell and Mcdonald's were among the first to mint and sell NFT art of their products, thereby boosting their brand.
Some cricket teams also sell fan tokens through cricket NFT platforms which allow fans more say in club decisions. These platforms are also endorsed and promoted by star cricketers around the world. Talk about a killer engagement strategy!
Summing up
From fast food giants to cricket NFT platforms, several brands are effectively incorporating the power of the blockchain into their marketing strategies. It’s fair to surmise that with just a little extra push, blockchain could be the future of marketing.